Why Do African Men Say I Love You So Fast?

For a while i wondered why african men are too quick to use the "L" word. Speaking to a close female friend on this issue,she says "I have talked with a few African men, nothing serious, not even one date and then after a few phone conversations they start saying I love You". In my culture that is kind of suspect. Is this the normal way for African men or is it that the words I Love You don't mean anything. They are the three little words at the heart of every serious relationship. And for years, there has been a perception that women, rather than men, are almost always the first to confess 'I love you'.
But it turns out that it's men who not only fall in love earlier but are also more likely to declare they are smitten sooner than their female lover. though not only african men do it she says.
Researchers in the US found three times as many men as women were the first to utter the words 'I love you' in a relationship.
 In a typical african setting, it is also a perception that the ladies are kinda eager to hear the "L" word from the men. speaking to another male friend on the same issue, he says "Yes i have been in such a situation before.in my case, i loved her  but it was too early. we just met about 3weeks and i was already feeling so deep for her but i didnt want to say it so early but she already wanted me to say it to her"
but some guys dont actually know what love is neither do they know what the actual feeling of love is. They just have a slight soft spot for the lady due to intense interaction and then they term it "love".
probably this could be the reason for unhappy relationships today.
put your comments below...what do you think about this "I Love you" issue.