Kim and Kanye: Real meaning of NORTH WEST Revealed

North West: What The Name Really Means

North West isn’t a direction, a source tells TMZ, it’s a metaphor by Kim and Kanye that means their daughter is the most amazing thing in the world. They see North as a metaphor for “up,” a source tells TMZ.

“What’s North of North? Nothing,” the source says. Basically, you can’t get any higher or better than Kimye’s baby daughter. Both Kim and Kanye think their daughter is the pinnacle of their relationship — their highest point, according to TMZ. They see her as “their North Star.”
The source also emphasized the significance of the name, and how it means that there is nothing better. “Kanye doesn’t think he’s a star, but he thinks his little girl is,” the source said. “Her name, North, points in that direction.”